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Listening To Your Business™

September 13, 9:00 AM – 4:30 PM
FHLBank Pittsburgh

Created for experienced business owners, this hands-on workshop will help you take an eye-opening deep dive into your business.

Fee: $150



Do you spend more time working IN your business instead of ON your business?

Created for entrepreneurs just like you, Listening to Your Business™ is a hands-on, facilitated workshop designed to provide business owners and managers with the critical evaluation tools and action steps they need to maximize the growth and profitability of their business. Through this interactive and enlightening workshop, you will take the time to listen to your business and develop a strategic direction for the future. The small group environment means your business will get the personal touch from our business coach. You will walk away with three year goals to grow your business and a strategic plan to get there.

Requirement: Women business owners who have been in business at least three years.

What will I do at the workshop?

No one knows your business better than you. This workshop provides you the tools to:

1. Determine what stage of development your business is in today and what stage you want it to be in three years from now

2. Assess what plans are or are not in place (feasibility plan, business plan, strategic plan, operational plan) and how they can be adjusted or created to maximize your company’s success

3. Nail down the actions and resources that your company needs to reach its three-year goals.


Ellyn McKay has more than 25 years experience working with women leaders, entrepreneurs and executives in many aspects of business and nonprofit management, with a focus on working with leaders who want better results from their team. She was instrumental in establishing the successful Washington office of the American Woman’s Economic Development Corporation (AWED), the first organization in the U.S. to provide training and business counseling to aspiring and established women entrepreneurs. She has been a consistent leader in working with women’s businesses, playing key roles in the Women Presidents’ Educational Organization (Executive Director for five years), the Women’s Business Enterprise National Council (WBENC) and the National Women’s Business Council (NWBC – reports to Congress).


Hear what past attendees had to say:

“I highly recommend that business owners give themselves the “gift” of attending this session. No matter how long or successful your business has been, Listening To Your Business™ will help you understand where to head next.”

“Listening To Your Business™ helped me focus on the visionary and practical pieces of growing and improving my company for myself and my clients.”

“Although we have a mature business, we needed to energize the company. This workshop presented me with ideas that I know I can incorporate in our business.”