Women Who Own

2024 Women Owned Dessert Showcase

Be a part of one of the premier annual social events of the Philadelphia entrepreneurship scene. Bakers, caterers, and other food-based businesses are welcome to share the spotlight at our annual celebration on October 10th, 2024 in Philadelphia! You will have the attention, and tastebuds, of 350+ corporate representatives, small business owners, and community leaders.

Spots are extremely limited – Submit your request by Friday, August 16th!

About the Event

Thursday, October 10, 2024 – 5:30-9:00 PM
Philadelphia, PA

WBEC-East’s annual fundraiser and awards celebration is our biggest event of the year!

As a non-profit organization, your support of our Desserts & More Annual Fundraiser and Awards Celebration allows WBEC-East to continue to provide year-round entrepreneurial and business training to women in Pennsylvania, Delaware, and South Jersey.

Join us as we celebrate women-owned businesses and corporations committed to supporting women’s entrepreneurship. A sit-down dinner, open bar, awards, prizes, and a women-owned & baked dessert showcase await you!

About the Women-Owned Showcase

The “Dessert Hour” is the highlight of the night! This year, we’re offering women-owned bakers and caterers the chance to host a “showcase station.” You’ll have your own table to decorate as you choose, display marketing materials, and of course share samples of your favorite products.

Station FAQs

Is there a fee to be featured in the showcase?

No! Showcase stations are offered at no cost, however there will be a $50 deposit required to hold your space, which will be refunded after the event as long as you are present. Spots are extremely limited. Please submit your request by Friday, August 16th. Final decisions will be made the week of August 19th.

What kind of dessert samples are you looking for?

Any kind of sweet or savory treat! The dessert hour is known for it‘s creative variety. In the past we have seen pies, cakes, pretzels, popcorn, yogurt, ice cream, cookies, and more from all cultures and culinary styles. The samples should be served in individual bite-sized portions as guests explore the showcase.

How many samples am I expected to bring?

We are expecting 350+ guests, so we ask that you bring at least 200 samples. These can be mini or bite-sized. We do NOT expect full-sized servings, as there will be a variety of stations. Examples include- a mini brownie, scoop of ice cream, chocolate covered pretzel, petit fours, parfait shooter, etc.

Will I be able to prepare and serve my samples?

Yes. The dessert hour takes place after the sit down dinner and awards presentation- like a reverse cocktail hour. There will be time earlier in the day as well as during the event for you to set up your station. If needed, the venue‘s kitchen can accommodate heating or refrigerating your products until the dessert hour begins. During the dessert hour, you‘ll be able to directly interact with and serve guests from your station.

Can I promote my business at my station?

Absolutely! The station is yours to decorate with a branded table cloth and signage. You are welcome to share handouts and coupons. We will also happily promote your business as part of this event! Due to space and wifi limitations, we cannot accommodate onsite product sales.

Does the venue require proof of insurance?

Yes, as you will be serving your own food products, the venue will require you to submit a Certificate of Insurance (COI). If your small business is not able to provide this and you still wish to donate a dessert item, please contact staff and we’ll be happy to provide options.

Any other perks I should know about?

Yup! You‘ll get two complimentary tickets to the event for yourself and a guest, which includes a sit down dinner and open bar (a $500 value). Plus you‘ll be supporting a good cause – ensuring women entrepreneurs get the tools and support they need in 2025.